Innovation
Innovative Flavour Solutions
At Hertz Flavors, part of the Arethia Group, we offer diverse flavour solutions, from liquids to powders. Our innovative approach, powered by a catalogue of over 20,000 articles, ensures we meet every customer’s unique needs with precision and creativity.
Sensory & Data Science
Our commitment to excellence is supported by advanced Sensory and Data Science. We utilise cutting-edge analytics and AI to tailor flavours that match consumer preferences, ensuring superior product performance.
Innovation, for us, is not just about adopting the latest technology; it's also about fostering a culture of creativity and continuous learning.
We encourage our team members to think outside the box, challenge the status quo, and come up with novel solutions. This innovative mindset has led to breakthroughs in our product development and has helped us stay ahead of industry trends.
Ingredient Innovation & Technologies
We constantly explore new ingredients and technologies to stay ahead of market trends. Our focus on sustainable and natural extraction methods aligns with our commitment to environmental stewardship.
Advanced Flavour Manufacturing Technologies
As we navigate the ever-evolving landscape of the tobacco industry, we remain committed to embracing change, pioneering new ideas, and leveraging technology to deliver the best products to our customers.
Open Innovation
Collaboration is key to our innovation strategy. We engage with industry partners to accelerate innovation, leveraging collective expertise to introduce groundbreaking flavour solutions.
